Nowadays, it is obvious that a supplier company that wants not only to play a significant role in the market, but sometimes just to survive, cannot refuse to be present on the B2B marketplace platform. You can get new customers just by being online, and this is where potential customers will look for goods and services.
B2B e-commerce still has a long way to go. The B2C e-commerce market segment has been around for three decades and is more developed. But those companies that are now digitalizing and implementing a new B2B eCommerce business culture between companies will experience a time of unprecedented growth and competitiveness.
In practice, each B2B marketplace platform offers a range of value-added services centralized on the platform that facilitate commercialization. Among them are logistics, digital marketing or financial services, payment services, insurance. All this helps to attract potential customers and promote products.