1. Expand your social media presence
This past year was full of unexpected events. The COVID-19 pandemic changed things around in your dentist’s office, as it has everywhere in the world. For many dentists, this was the ideal opportunity to perfect their social media/marketing strategy. So, if you’re looking to stay present on social media, you must expand your presence to reach a wider audience, because the competition is definitely higher now.
Make sure you know who your target audience is. Set up a blog for your website to include articles on various topics. Hire assignment help UK professionals to help your out with content writing. Be active, post often, stay on top of your work, do not procrastinate.
2. Review sites are good
Another way through which your business can expand, especially during this crisis, is by using review sites. Patients want to feel safe when coming to your office. Therefore, your business must respect COVID-19 regulations and guidelines. Your patients should be aware that they’re taking a risk when entering your facility, but you should take all the necessary precautions to minimize that risk. Promote perfect customer service on social media by asking your old patients for reviews. This is a great way to bring more traffic in.
3. 3D printing is the new deal
One of the latest trends in dentistry is 3D printing, an exciting technological tool that helps dentists get crowns, dentures, or bridges done in just a few minutes. Your patients won’t have to wait for these features to come back from the lab; they’ll get them right on the spot. 3D printing is not expensive at all. They cost anywhere between $2,000 and $10,000 and are of high-quality. On top of that, they’re durable and help you out a lot in your work.
4. Opening up a group practice
Dental school can be expensive, and so is opening up your own practice. This is why opening up a group practice has become so popular. Dentists realized that, by working together with other professionals, they can save up on costs. This is a great way to build a professional brand and spend less individually. Plus, dentists who work together in a group setting usually come from different specialty fields, so the patient would have someone to appeal to anytime a dental issue comes up.
5. The use of VR
Many dentists have begun to implement Virtual Reality headsets to help patients calm down. The VR set offers relaxation and anxiety reduction, on top of pain management. That’s because patients are transported into another virtual dimension and forget all about sitting in the chair. VR can also be used to receive better training for dentists who are still learning. The simulations teach doctors how to increase their performance in the real-world by firstly practicing in the virtual.
Another great use of VR would be performing virtual robotic dentistry, a new trend emerging as we speak. By using this technology, dentists could operate on a patient from a different location. This, along with teledentistry, continue to grow in popularity on the market.
6. Flexible payment deals or memberships
This pandemic changed our economy in many ways, increasing unemployment and decreasing access to cheap healthcare. Many patients are now looking to find ways to pay their medical bills. One trend that we’ve noticed growing on the market is offering patients the ability to pay annual fees and sign up for a dental membership. This membership would guarantee them access to many discounts on the services provided; plus, people without insurance would afford your services.
7. Creating the best experience
Your practice should offer patients the best experience. Your services could include reduced wait time, one-on-one consultation about their treatment options, and non-stop access to your facility. You could also include massage and reflexology as part of your spa-like treatment to make sure your patients are returning.
Why should you follow the trends?
As we mentioned before, the key to getting more patients is continually improving your services. However, more access to technology means more access to these new trends, which can only help you improve. This way you are letting your patients know you are open to change and willing to do better.
Expand your social media presence to reach a wider audience, use review sites to build trust in your brand, think about opening a group practice, try out 3D printing, check Virtual Reality tools to see if they fit your needs, offer flexible payments plans or memberships, and create the best experience for your patients. Good luck!
Ashley Simmons is a professional journalist and editor. She has been working in a newspaper in Salt Lake City for 4 years. She is also a content writing expert in such topics as psychology, modern education, business and marketing innovations. She is a master in her craft.