Reasons For Your Dental Office To Engage in Social Media

April 27, 2019, My Digital Dentistry

Social media is no doubt one of the most powerful marketing tools today. More than half of the world's population is on the top three social media platforms, and if you're not using them to boost your business' performance yet, then you're clearly missing out on a tremendous opportunity.

Despite this, many dental professionals choose to avoid being on social media to protect their privacy or simply because they don't have the time and effort to spare for it. But should these concerns deter you from reaping the benefits that social media has to offer?

The thing is, you don’t have to do it all by yourself. You can hire a digital marketing company to take care of your social media accounts and employ strategies that have been proven to generate profitable returns.

To help you make up your mind, here are a few good reasons why your dental practice needs dental social media marketing:

An efficient way to spread brand awareness and draw people in

Utilize the influence of social media to make your dental practice stand out from the rest and cement your authority in the industry. With social media, you can expand your reach to way beyond your usual customer-base.

Are your clients mostly seniors? Working professionals? Facebook, Instagram, and Twitter offer paid advertisements that can lend you a hand in achieving that much-needed diversity in demographics.

Build clients’ trust and confidence around your dental practice

When patients look for a dentist, one of the first things they'll look at are social media comments and reviews. What people say about you on these platforms hold more weight than you think. That said, cultivating your social media image will benefit your business in many ways.

Trust is essential to patient retention, and patient retention is critical to any entrepreneurial pursuit. In the field of dentistry, it’s not impossible for walk-in patients to become lifelong clients if they’re confident in the quality of service you offer.

Connect with your clients anytime, anywhere – even 24/7

While skills, knowledge, and expertise play a massive role in ensuring the success of your business, all those would amount to nothing if you have poor customer service. That said, your practice must continuously search for ways to improve client experience.

Your social media page provides a channel where existing and potential clients can reach you any time of the day. Be it through comments, posts, or private messages; social media platforms present a convenient avenue where you can interact with your patients and show them you’re willing to help them out with some of their fundamental dental concerns even outside the corners of your office.

An effective platform for educating people about dental health and developments in dentistry

You have to understand that patients these days are more curious, and the Internet has become their favorite means of whetting their curiosity. Usually, before they purchase or get something done, they go online and try to find out as much they can about them.

Because of the immensity of its influence and reach, social media is the ideal place to share your knowledge about dental health, dental issues, and advancements in dental technology. Make sure to produce relevant and helpful content that are a cut above the rest to entice even first-time visitors.

Let's face it; resources on dental education are lacking. Sharing your thoughts and professional insights on social media shows people you care. This little effort will go a long way in boosting your image and establishing trust among your existing clients.

Give your practice a face and personality that will bring you closer to your target audiences.

Having a website is an excellent way to introduce your services to the public, but a website alone can’t truly showcase who you are as a company. If you want people to know your brand and the people behind it better, social media is key!

Let people know what kind of practice you operate. Post pictures that give them a taste of your team culture. Highlight your team's unique traits, personalities, and individual accomplishments. Use Facebook and Instagram make your practice more relatable, and consequently bring it closer to the heart of the people.
 

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