When considering why your website is so important, you just need to think about the types of prospective clients that you are hoping to reach. Your website is a way to do just that: think of your website as the ultimate plastic surgery marketing. You can incorporate many types of media into your site that can provide the information that your prospects need to make a decision to come and see you. If you will focus on providing content on your site that is easy to understand, you will appeal to that broad base that you are hoping to target. The more people understand about the plastic surgery process, the more likely they are to make the next step and contact you personally.