April 16, 2020
As with any profession, orthodontists need to apply several talents if they wish to build a successful practice. Unlike what many may believe, their medical degree and experience only form a small part of generating this success.
Other skills and talents are also needed, and if they don’t come naturally, they need to be learned. Personality traits that meet patient needs have to be nurtured if these don’t come naturally. Strategic thinking capabilities and business knowledge also form part of the many skills required to build a robust practice.
The orthodontist needs to build a repertoire of personality traits to meet patient needs. They should be empathetic and attentive to the needs of their patients and their employees. Patients place enormous trust in this profession, expecting only the best results.
A sense of humility goes a long way toward making patients and employees feel comfortable. This characteristic is welcomed by all patients, particularly those whose economic circumstances may be less than optimum.
A humble approach assures the patient that their business is welcomed and that the best work will be provided no matter how small or large.
A long-range vision provides the orthodontist with a guide for his practice. This vision requires strategic thinking and a dream of where he sees the business in 2 years, 5 years and 10 years. Having short, medium and long-run goals is essential to building a practice over time and growing it from strength to strength.
What applies to the practice also applies to the orthodontist’s private life. Similarly, financial dreams must also be set in motion to motivate work towards a balanced vision across the board.
There is little use in focusing on one aspect of the practice if others are to be neglected since this will cause consternation and likely throw the dream of track.
Success always comes with risk
To be successful, the orthodontist must learn how to adapt to changing circumstances and how to manage the risk that comes with change.
Remaining flexible and dealing with obstacles as they arise is part of the risk of owning and running a successful business. Coping with challenges in a calm manner is the only way to ensure that these instances are well-managed.
Adapting to goals that are derailed due to unforeseen events is another issue that must be addressed. Goals need to be flexible enough to align with changes or face unneeded losses.
Adding to this risk element, patient demands are also subject to change, and orthodontists need to be innovative when adapting to altered patient spending behaviors. You could also add to your qualifications by pursuing a higher degree to grow yourself and, while studying, find a professional helper with research papers. This will help you to continue your practice without any interruption.
Take action to implement plans successfully
Plans are never going to manifest if they are left on the shelf to gather dust. Orthodontists need to have a clear vision of where they want to be, and then take action needed to realize that state.
Other characteristics such as humility and strategic thinking need to be integrated with the action plan for this reality to come into existence.
Successful implementation requires milestones to be set. Write out the actions required to achieve your dream of a successful practice, and attach a date to each action. Stay on top of this plan if you wish to build that successful practice.
People fail, plans fail and planned actions can fail. This is a normal state of the human experience and is no different for orthodontists.
The concept is to recover from failure, account for how and why a plan went wrong, and take action to rectify this situation. Once that is accomplished, planned adjustments can take place to try again to implement a plan with success.
Persevere with action plans until success is achieved. This is the only course of action that will meet with a successful orthodontic practice. The only true failure would be to become discouraged in the face of adversity, instead of practicing perseverance and persistence when most needed.
A warm attitude, accompanied by humility and blended with other skills, promotes a successful orthodontic practice. Other capabilities encompass a broad dream that is balanced, and the flexibility to plan and implement actions to achieve that dream. Understanding how to manage risk and failure with perseverance are also all key to building an orthodontic practice with vision and success.
Joshua Robinson is a health and medical writer with a leading website in the health niche. He holds a master’s degree in health science and to enhance his knowledge and share it with others, he also works as an academic writer. In his free time, he shoots funny TikTok videos, attends boxing classes and listens to classical music.